Reps are not only chasing the prize. They are chasing the recognition of winning it in front of the team. That means a small, visible prize often beats a bigger, quiet one.
Time is the best prize
A late start on Friday, first pick of leads for a day, or leaving early when the number is hit costs little and means a lot.
Make it visible
A trophy on the winner's desk, a reserved parking spot, or a custom title on the leaderboard keeps the win on display all week.
Let the winner choose
A small menu of prizes lets each rep pick what motivates them. Choice makes a modest prize feel personal.